Innova Collection Luxury Vinyl Plank Flooring in Houston
Waterproof SPC & WPC Flooring by Artisan Hardwood Available at Flooring Materials Plus
When Houston homeowners, contractors, property managers, builders, and commercial developers are searching for premium waterproof flooring that combines durability, modern design, and long-term performance, the Innova Collection by Artisan Hardwood continues to stand out as one of the most versatile Luxury Vinyl Plank (LVP) flooring options available today.
At Flooring Materials Plus, we proudly offer the Innova Collection SPC and WPC flooring systems, giving our customers access to some of the most realistic wood-look waterproof flooring products on the market. Whether you are remodeling a home, updating a multifamily property, renovating office space, or designing a commercial environment, the Innova Collection delivers the appearance of natural hardwood with the durability required for modern living.
The Innova Collection features Dura Shield™ technology, Artisan Hardwood's premium wear protection system designed to help resist scratches, stains, scuffs, and everyday wear. Combined with advanced rigid-core construction, these floors provide exceptional performance while maintaining the authentic appearance of real wood.
What Is the Innova Collection?
The Innova Collection is Artisan Hardwood's flagship line of waterproof SPC (Stone Plastic Composite) and WPC (Wood Polymer Composite) flooring.
Featuring Dura Shield™, the Innova Collection represents a new generation of luxury vinyl flooring designed for both residential and commercial applications. The collection includes a wide range of beautifully crafted colors, textures, and wood-inspired visuals that capture current design trends while also incorporating timeless hardwood aesthetics.
According to Artisan Hardwood, the collection offers:
100% waterproof performance
Realistic wood visuals
Scratch and stain resistance
SPC and WPC construction options
Enhanced dimensional stability
Residential and commercial versatility
Installation flexibility across multiple environments
For Houston-area projects where moisture, humidity, heavy traffic, and durability are concerns, Innova Collection flooring offers a practical and attractive solution.
Why Houston Homeowners Choose Waterproof Flooring
Houston's climate creates unique challenges for flooring materials.
High humidity, heavy rainfall, occasional flooding concerns, pets, children, and active households can quickly expose the weaknesses of traditional flooring products.
The Innova Collection was specifically developed to address those concerns.
Because the flooring is 100% waterproof, it can be installed in areas where traditional hardwood and many laminate products are not recommended, including:
Bathrooms
Laundry rooms
Kitchens
Mudrooms
Basements
Commercial offices
Restaurants
Retail spaces
Medical offices
Multifamily properties
Rental units
For Houston homeowners looking for peace of mind without sacrificing appearance, waterproof luxury vinyl plank flooring has become one of the fastest-growing flooring categories in the market.
Understanding SPC Flooring
SPC stands for Stone Plastic Composite.
SPC flooring utilizes an ultra-dense rigid core that provides exceptional dimensional stability and impact resistance.
Benefits of SPC flooring include:
Increased dent resistance
Greater dimensional stability
Excellent performance in temperature fluctuations
Superior moisture protection
Durable commercial-grade construction
Strong resistance to heavy furniture loads
Many of the Innova Collection's most popular products utilize SPC construction because of its durability and performance characteristics.
For commercial flooring projects in Houston, SPC flooring is often one of the best choices available.
Understanding WPC Flooring
WPC stands for Wood Polymer Composite.
While SPC flooring prioritizes rigidity, WPC flooring offers a slightly softer and warmer underfoot feel.
Benefits of WPC flooring include:
Enhanced comfort
Improved sound absorption
Warmer walking surface
Excellent waterproof protection
Realistic wood appearance
Easier transition from traditional hardwood aesthetics
For residential projects where comfort is a priority, many homeowners appreciate the feel of WPC flooring throughout living rooms, bedrooms, and open-concept floor plans.
Dura Shield™ Technology
One of the defining features of the Innova Collection is Dura Shield™ Technology.
Dura Shield™ is designed to provide:
Enhanced scratch resistance
Improved stain resistance
Easier maintenance
Protection against everyday wear
Long-term visual performance
This technology makes the Innova Collection particularly attractive for:
Families with children
Pet owners
Rental properties
High-traffic commercial environments
Multifamily developments
Retail spaces
Hospitality projects
The result is flooring that continues to look beautiful even under demanding daily use.
Innova Collection Color Options Available
One of the biggest strengths of the Innova Collection is its extensive range of colors and styles.
The collection incorporates both modern and traditional wood-inspired visuals that work across a variety of interior design styles. Available colors include:
Innova Collection Colors
Amargosa
Appalachian Walnut
Ash Creek
Ballona
Calabasas
Cape Flattery
Channel Islands
Columbia River
Conway Creek
Cortland
Cottonwood
Duluth
Estrella River
Frio
Georgetown
Golden Meadow
Great Plains
Guadalupe
Howell Mountain
Keene
Kings Canyon Oak
Lassen Oak
Morro Creek
Mount Adams
Neches River
San Jacinto
Silver Oak
Smoked Oak
Sweetwater
Trinity
Tuscany Oak
Additional regional and specialty visuals may also be available depending on current inventory and manufacturing availability. Contact Flooring Materials Plus for current stock information and special-order options.
Popular Design Trends Found Within the Innova Collection
The Innova Collection was developed to mirror many of today's most sought-after hardwood flooring aesthetics.
Popular visual categories include:
Light Natural Oaks
Perfect for:
Modern homes
Scandinavian interiors
Contemporary spaces
Coastal-inspired designs
Examples include:
Ash Creek
Golden Meadow
Guadalupe
Silver Oak
Warm Traditional Wood Tones
Ideal for:
Transitional interiors
Family homes
Traditional architecture
Examples include:
Georgetown
Duluth
Cottonwood
Conway Creek
Modern Gray and Greige Flooring
Popular in:
Houston new construction
Multifamily developments
Commercial offices
Examples include:
Cape Flattery
Channel Islands
Columbia River
Sweetwater
Rich Character Woods
Excellent for:
Luxury homes
Statement interiors
Executive offices
Examples include:
Appalachian Walnut
Kings Canyon Oak
Lassen Oak
Smoked Oak
Commercial Flooring Applications
The Innova Collection has become increasingly popular among commercial property owners throughout Houston.
Applications include:
Corporate offices
Medical clinics
Dental offices
Retail stores
Restaurants
Churches
Multifamily properties
Leasing offices
Hospitality environments
Because of its waterproof construction and durable wear layer, the collection provides long-term value while maintaining a professional appearance.
Multifamily Flooring Solutions
Houston apartment communities and multifamily developers require flooring solutions that balance appearance, durability, and maintenance costs.
The Innova Collection checks all three boxes.
Benefits include:
Fast installation
Lower maintenance requirements
Waterproof protection
Modern appearance
Reduced turnover costs
Excellent durability between tenants
For property managers seeking long-term performance, SPC flooring has become one of the most trusted options available.
Easy Installation Advantages
Another major advantage of the Innova Collection is installation flexibility.
Many products feature:
Unilin Click systems
Floating installation capability
Installation above grade
Installation on grade
Installation below grade
Installation over concrete
Installation over wood subfloors
Minimal floor preparation requirements
This makes the collection an excellent option for remodels, tenant improvements, and new construction projects.
Low Maintenance Flooring for Busy Lifestyles
One reason Luxury Vinyl Plank flooring continues to dominate the flooring industry is ease of maintenance.
The Innova Collection requires:
Regular sweeping
Occasional damp mopping
Minimal specialized maintenance
Unlike natural hardwood, there is:
No sanding
No refinishing
No staining
No waxing
This makes it particularly attractive for busy homeowners and commercial property owners.
Why Buy Innova Collection Flooring From Flooring Materials Plus?
At Flooring Materials Plus, we help Houston customers find the right flooring solution for their specific project requirements.
We work with:
Homeowners
Builders
Contractors
Designers
Architects
Property managers
Multifamily developers
Commercial general contractors
Our team understands both residential and commercial flooring specifications and can help identify the best Innova Collection products based on performance requirements, budget, and design goals.
Whether you're searching for:
Luxury Vinyl Plank Houston
SPC Flooring Houston
WPC Flooring Houston
Waterproof Flooring Houston
Commercial Flooring Houston
Flooring Store Houston
Houston Flooring Store
Flooring Materials Plus offers access to premium flooring products backed by industry knowledge and professional service.
Explore the Innova Collection Today
The Innova Collection by Artisan Hardwood continues to set the standard for modern waterproof flooring.
Featuring Dura Shield™, premium SPC and WPC construction, realistic hardwood visuals, and 100% waterproof performance, this collection provides an ideal balance of beauty, durability, and practicality. Whether you're renovating a single room or managing a large-scale commercial project, Innova Collection flooring delivers the performance Houston customers demand.
To learn more about the Innova Collection or request pricing and availability, contact Flooring Materials Plus and discover why more Houston homeowners, builders, and commercial professionals are choosing Innova Collection Luxury Vinyl Plank flooring for their next project.
